February 2026

Your Tampa Market Is Performing Strong

Your Tampa / St. Pete market generated 201 of 283 leads (71.0%) in February. This is your most established market — the campaigns have been running the longest and are fully optimized. Your best-performing campaign ("TAMPA 12-15") is bringing in leads at just $9.38 each. Top cities driving leads include Tampa (40), St. Petersburg (15), Riverview (13), and Clearwater (12).

Your New Markets Are Already Generating Demand

Even before we launched the dedicated Market 2 and Market 3 campaigns on Feb 22-23, leads were already coming in from those areas organically through the Tampa campaigns. Bradenton/Sarasota pulled in 40 leads (Sarasota, Parrish, Bradenton leading) and Naples/Fort Myers pulled in 42 leads (Cape Coral, Fort Myers, Pt Charlotte leading). This tells us there's real demand in these areas, which is exactly why we expanded into them.

Back Yard Services Are Your Biggest Opportunity

71.4% of all leads (202 of 283) are requesting back yard services, with front yard at 12.4% and entire property at 10.2%. This is consistent across all three markets. Nearly all leads (98.2%) are residential. We're using this data to tailor your ad creative and messaging to speak directly to what homeowners are looking for.

93 Leads Want Service Now or This Month

53 leads selected "ASAP" and 40 selected "This Month" — that's 93 high-intent leads ready to convert. The Naples/Fort Myers market has the highest urgency rate at 26.2%. Another 60 leads indicated "Next Month," giving you a strong warm pipeline heading into March. We recommend prioritizing quick follow-up on the ASAP and This Month leads to maximize your close rate.

Your Audience: 65+ Homeowners Are Your Best Converters

The 65+ age group produced the most leads (84 leads) at one of the lowest costs ($10.53 per lead). Male homeowners generated 63.2% of all leads. Meta's system is naturally finding the people most likely to convert for your services, and we're letting the algorithm continue to optimize toward these high-performing audiences.

What We're Optimizing Going Forward

Here's what we're working on to keep improving your results heading into March:

• Balancing spend across all 3 markets: Right now, Tampa is getting the lion's share of the budget since it was the original campaign. We're allocating more spend into the Bradenton/Sarasota and Naples/Fort Myers markets so that we can work toward a more equal distribution of leads across all three service areas. The goal is to grow those markets to match Tampa's volume over time.
• Letting the new campaigns stabilize: The dedicated Market 1, 2, and 3 campaigns just launched late February. They need about 2-3 more weeks to exit Meta's learning phase and start optimizing properly. We're monitoring them closely but won't make any major changes yet — edits during the learning phase can reset progress and drive costs up.
• Consolidating overlapping ad sets: We identified 2 ad sets with similar audience setups. We're looking to combine them so the algorithm has more data to work with, which helps it learn faster and bring your cost per lead down.
• Adding Reels and mixed creative formats: We're building out fullscreen vertical video (9:16) for Reels placements and mixing in image ads alongside video. This gives Meta more creative options to test and helps us reach people in different ways across the platform.
• Localizing ad messaging by market: Now that we have clear market segmentation, we're customizing ad copy and creative to speak directly to each area — things like "Cape Coral homeowners" or "Sarasota backyards" — so the ads feel more relevant and personal to the people seeing them.